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Tready, trading with a customer perspective (Prototype)

NTT DATA Japan planned to create a social trading platform with the aim of connecting top traders with average investors, allowing the latter to increase their skills in the financial field. NTT DATA Japan entrusted the project to the global design network and decided to work jointly with Digital Entity, offering the design studio the great opportunity to design a trading tool from scratch with an innovative logic using design thinking approach.

After analyzing the evolution of the market and studying the main competitors, DE defined the customer experience through a three-day session with a multidisciplinary team of designers and business experts from 3 different countries (Italy, Spain and Japan). After collecting feedback, DE designed the concept of the service and then finalized the development of a fully functional prototype using the agile methodology. NTT DATA Japan was chosen on the first attempt to present the service prototype “Tready” at Finovate Spring 2018, a global point of reference for advanced Fintech company as well as system integrator. Tready is trademark pending in Japan.

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